The Color of Protest – The New York Times

“People communicate through how they dress,” she said. So if “a little part of that messaging can influence people to be more aware,” she felt she had done her part.


Ms. Moore with Cleo Pendleton, mother of Hadiya Pendleton, whose death led to the Wear Orange campaign.

Joe Quint

Other designers on the creative council include Tom Ford and Donna Karan. For the second year, Zac Posen has aligned himself with the Wear Orange campaign. Their advocacy is part of a larger designer-activist movement that has only gotten louder in the wake of the presidential election.

Indeed, the alignment of the fashion world with forces opposing Mr. Trump dates to the 2016 presidential campaigns. Michael Kors, Calvin Klein, Ralph Lauren and even the streetwear brand Supreme supported Hillary Clinton by dressing her for public appearances, referring to her on their runways and endorsing her presidency. After the election, designers showed their dissent on the runway with slogans and other sartorial statements during fashion month, and have continued to align themselves with causes that they consider at risk in the current administration.

Like orange. Why this particular hue?

“It’s the color hunters wear when they go hunting,” said Nza-Ari Khepra, the founder of the youth-led violence awareness organization Project Orange Tree. “We wanted to take that and flip that meaning on its head and basically say, we’re wearing orange because we don’t want to be the victims of the next gun violence incident.”

Wear Orange: Can You See Me Now? Video by Everytown for Gun Safety

Ms. Khepra’s friend Hadiya Pendleton was shot and killed on the South Side of Chicago, less than two weeks after performing as a drum majorette at President Barack Obama’s inauguration in January 2013. She was 15.

“I don’t think it hit so close…

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