Marketing is the most important part of running a business. You have to do it well so you can get your name out there. The more people know about your business, the more chance you have of earning more sales and profits. If you are just starting out and trying to find your place in the market, then you need to heighten up your marketing campaign.
You practically have several choices in marketing materials these days. There are online strategies and the traditional printed materials. Your choice will depend on the type of business you have and your target market. If you want to stick with traditional tools, one good material to try is the table tent. Table tents as the name implies are often placed on tables. It can be placed on restaurants, offices, bars, snack houses, tradeshows, conferences, and in just about any place where it is applicable.
Just like any other marketing tool, the purpose of table tents is simple: to promote your business. It is designed to let people know what your business is about and what you can offer them. The more eye-catching the material is the more people will notice it. If you want to widen your market visibility, this is a good material to invest in. But to ensure your table tent represents your business best, follow these simple rules:
1. Pick a sturdy card stock. Remember that you will be leaving your table tent on tables. If it crumples or tear off easily, you are not leaving a good impression on people. Make sure your material last a long time so it will reflect well on your business. You can always try recycled paper but make sure it is sturdy enough to withstand constant handling.
2. The design of your materials has to be consistent with the rest of your marketing pieces. This is to ensure that people recognize and remember you easily. Use the same colors, fonts, and style so your image is maintained.
3. Put your logo, tagline, and contact details on it. This will help put your brand in front of people. Double check your…