Sun Realty Participates in MarketingSherpa Summit 2017

“I’m honored and thrilled to have been chosen to speak in front of my fellow marketers at Summit”

The Outer Banks was represented at the annual MarketingSherpa Summit, presented by MECLABS, Inc. in Las Vegas this month. Shannon Kinser, Marketing Director for Sun Realty, was asked by MarketingSherpa to submit a proposal for a brief presentation on a recent successful, customer-focused marketing tip at the convention. Ms. Kinser was chosen to present the details of a guest-focused email campaign which resulted in substantial conversions, and a high return-on-investment. It was a creative, engaging and low cost customer-based initiative that generated numerous rental reservations.

“I’m honored and thrilled to have been chosen to speak in front of my fellow marketers at Summit,” said Ms. Kinser. “MECLABS and MarketingSherpa are at the forefront of customer-based research and marketing and I always learn an incredible amount of actionable tips from them. To be asked to share our experience at Sun with such a significant group of peers is both humbling and exciting.”

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not), headquartered in Jacksonville, FL. MarketingSherpa is a subsidiary of MECLABS Institute, the world’s largest research institute dedicated to discovering how people make choices.

Shannon attended this year’s Summit with Sun Realty President, Ali Breaux. “We are very pleased with our success with this campaign. I’m happy that Shannon was recognized by her peers for this accomplishment,” Ms. Breaux shares. Both are eager and motivated to bring back best practices on digital, email, and content marketing to further improve the…

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