Starfleet Media Releases New Benchmark Report on B2B Content Marketing

The 2017 Benchmark Report on B2B Content Marketing and Lead Generation offers a comprehensive and up-to-date look at how B2B companies are evolving their content marketing capabilities.

Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets, today announced the release of the latest edition of its definitive study on the state of B2B content marketing and lead generation.

The 2017 Benchmark Report on B2B Content Marketing and Lead Generation offers a comprehensive and up-to-date look at how B2B companies are evolving their content marketing capabilities to demonstrate thought leadership, raise brand visibility and generate qualified leads.

What specific business outcomes do B2B marketers aim to achieve with content marketing activities? What are the biggest challenges they face? How are they overcoming these challenges? To what extent are they outsourcing content development and campaign management? How are they creating, promoting and distributing content assets? What tactics, tools and resources are they utilizing? How much are they currently spending on content marketing and how much are they budgeting going forward? What performance metrics are they using to track and measure success? What is their marketing ROI?

These and countless other questions are addressed in this insightful, inspirational and richly-illustrated benchmark report.

Among the key research findings:


  • Approximately one-quarter (24%) of marketers have been “very successful” in achieving their primary objectives for content marketing, compared to fewer than one-fifth (18%) two years ago, while one-quarter (27%) have “not been successful at all.”
  • B2B companies across all industries report produced or…

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