Social Media Marketing Tips And Trends For 2013

Why are we so obsessed with social media marketing these days?  Here is a great quote from Facebook Spokesperson Malorie Lucich that might just answer this question:  “People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.” 

Social media marketing is at the top of every savvy marketer’s list in 2013 and if your business is not investing in a social media marketing strategy it will fallbehind the competition.  Here are a few social media marketing tips and trends to heat up your summer.

Google+ is essential in 2013

In today’s social media landscape, Google+ may not the biggest network, but Google+ is an essential piece of a successful social media marketing strategy.  All businesses need a Google+ page and should obtain authorship with Google’s rel=”author” tag.  This gives businesses more credibility in the eyes of Google, and enhances content by displaying a photo alongside the snippet which can increase viewership.  One of the best benefits of setting up a local Google+ page is that local businesses will be listed and appear on a map in Google search results.

Get on Instagram

Instagram now boasts 100 million monthly active users and big brands are noticing.  Here are some interesting statistics on Instagram from a 2013 study by Simply Measured:

  • Engagement with the top 100 brands increased 35% in the last 3 months
  • Accounts that post at least once a week have climbed to 41%
  • 59% of brands are now managing accounts that appeal to over 90 million Instagram users

Several marketing campaigns have been launched recently on Instagram.  Both HGTV and Ben & Jerry’s recently launched campaigns with the hashtags#lovehome and #captureeuphoriato encourage followers to submit photos for a chance to win prizes. 

Focus on branded content

With recent research by Forrester showing that 70% of US online adults trust brand or product recommendations from friends and family, producing branded content on social media and mobile marketing toronto  service is becoming essential.  Getting your brand to go viral on social media should be the goal as exemplified in these viral campaigns:

  • RedBull Social Media Campaign
  • Old Spice Social Media Campaign
  • Nike Social Media Campaign

Visual Content Marketing

Content is still king, but the trend businesses should focus on is creating visual content to draw in customers.  Studies have shown that posts with media get more clicks than plain text posts, so get out there and post beautiful images, produce videos and share them on Vine, Instagram, Pinterest, Facebook and Twitter to get more followers and increase brand awareness.

Heat up your social media marketing campaign this summer with these tips and trends for 2013. If your business needs help getting social, Contact Us for expert advice regarding these or other digital marketing strategies in Toronto.

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