Rights Management Innovator FADEL Empowers the Advertising Industry with the Launch of Rights Cloud™

Rights Cloud – Rights Information at your Fingertips

“Rights Cloud is a first of its kind offering, a simple and seamless solution to one of the most complex problems facing brands and the creative community.”

FADEL®, a longtime provider of innovative cloud-based IP rights and royalty management for powerhouse brands like Marvel Entertainment, O’Reilly Media and Pearson Education, today announces the release of Rights Cloud™ – a solution that can help brands and agencies of any size quickly navigate complex rights issues to reduce production time and cost, maximize the use/reuse of content and avoid the high price for misuse of intellectual property.

Since 2003, FADEL has been an innovator of intellectual property rights and royalty management software for many of the biggest names in media, entertainment, publishing, high-tech and, most recently, advertising. Rights Cloud is the company’s first solution expressly designed for the brand and advertising community, envisioned as the most comprehensive and usable software platform for the unique rights management challenges facing the industry.

Rights Cloud is designed to seamlessly integrate into the most popular digital asset management and advertising platforms utilized at large to small sized agencies and brands, including Abode, OpenText, Box and Adstream. Brand managers gain instant access to talent profiles including their agent relationship, assignments, characteristics and associated assets as well as agreements, releases and usage terms. Creatives can quickly check the complete array of advertising production elements – from models, actors and photographers to music, images and ads themselves – against contract terms to clear rights in real-time, all…

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