Regional Law Firm Leverages Ubiquitous Smartphones to Enhance its Online Video Marketing

Personal Cast Professional

Our goal at PersonalCast Professional is to deliver a sophisticated level of creative media content that fits with their current marketing, as they increase the amount of online video they require for both marketing and communications

PersonalCast Professional, the business division of PersonalCast Studios, LLC and leading regional law firm Swartz Culleton LLP have signed a two year agreement to create compelling video content based on a new production model.

Using smartphones, PersonalCast Professional creates and delivers authentic reality video content. The Studio provides production services remotely, creating a solution where the content can serve many purposes for both enterprise marketing and communications.

Swartz Culleton wanted to create authentic content to support their rigorous market-ing. Senior Partner Brandon Swartz says, “ We have been consistent over many years with our commitment to marketing. But we also want to stay in front of potential clients as they consume media in new ways. Our practice is now creating its own media to insure we can increase their mindshare in the online space, as well.”

Jan Dickler, a co-founder and executive producer of PersonalCast Studios added, “Swartz Culleton is a cutting-edge marketer. Our goal is to deliver a sophisticated level of creative media content that fits with their current marketing, as they increase the amount of online video they require for both marketing and communications.”

Affordable, fresh content that is original and authentic requires a unique kind of creative focus – to build out each enterprise story through compelling story formats. By using smartphones to gather video assets, PersonalCast…

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