May 10, 2017
R3Engage planned for release in the United States.
R3Engage is a ground breaking Exit Intent SaaS platform that can be used to access traffic (visitors) about to leave or abandon a website. Designed and built by the team at R3 Software Solutions Limited, a small yet robust technology company based in Nottinghamshire, who pride themselves on fast effective solutions which are created by their in-house team of creative and technological minds.
The journey began in 2013 when the R3engage software went into development at InterFinancial Limited, as a solution to an in house problem. Testing began in February of 2014 with a selection of in-house products to ascertain whether R3engage could monetise disengaging traffic across desktop, tablet and mobile platforms. The results were phenomenal.
In March 2015 it was decided to set up R3Engage as a standalone entity and thus R3 Software Solutions Limited was formed to continue development of the product and ultimately take it to market. A re-development of the back end system took place to increase functionality of the software. A rebrand then took place in June 2015 as it was decided that R3Engage would be offered for use in any industry giving domain owners an additional opportunity to interact with approximately 60% of exiting visitors, gather all important M.I. about domain visitors, or continue the conversation with visitors once they have left the site.
Following on from the success in the UK, R3 Software Solutions Limited plan to release the software in the US. Following on from attending trade shows later in the year, R3 hope to open an office in New York and are also seeking to build relationships with portential partners able to provide a full reseller service.
What is Exit Intent and Exit Intent Technology and Software?
70-80% of domain visitors exit a site within the first 30 seconds.
80% of domain visitors exit a domain without completing any form of action.
Exit intent technology is software that allows communication with a visitor that is intending to leave a website.
Here is a basic offline analogy. If a company runs a shop in the high street, the lifeblood is customers coming through the door. The company will have paid a premium to be in the best position so it has to be said, therefore, that letting someone into the shop, browse around and then leave before getting the chance to say ‘May I help you?’ is not good business practice. It makes sense to maximise the buying potential of every customer that walks through the door. It costs nothing to say ‘May I help you?’ More to the point, what does it cost by not saying it?
It is the same with an online presence. Again it makes sense to get the most out of everyone that visits an ecommerce website. Otherwise, why have an online presence? Generating traffic to a website can be an expensive…