Proper announces digital tie up with IDOL – Complete Music Update

Business News Deals Digital Labels & Publishers

By | Published on Friday 27 January 2017

Music distribution firm Proper Music Group has signed a deal with digital distributor IDOL which will see the latter manage the former’s growing digital activity. Proper says that the alliance will enable it to “enhance its current digital distribution to match its industry-leading physical distribution services”.

And if you think that’s it, you’d be a fool. Oh no, there’s more. “Working with IDOL will allow Proper to offer an independent service from start to finish”, says Proper. “IDOL’s sophisticated playlist data, which is rolled into refined analytics programming, will also provide Proper and its label clients with an even more expansive understanding of audience demographics and consumption patterns”. And who doesn’t dig those audience demographics and…

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