Pepsi, Kendall Jenner protest ad criticized as tone deaf Video

Transcript for Pepsi, Kendall Jenner protest ad criticized as tone deaf

with the families. To that ad sparking a lot of outrage out there. Critics are calling it tone deaf and linsey Davis is here with more. Good morning. Reporter: Good morning, Michael. 21-year-old kepdz is the first mod toll get a big Pepsi ad since Cindy Crawford in 1992 but that’s being overshadowed where many are calling it tasteless saying it takes advantage of serious issues and movements to sell soda. This morning, a new Pepsi ad is falling flat getting a major backlash on social media. At the center of the controversial soft drink commercial, model and Kardashian sister kepdz seen participating in a high-end photo shoot as the streets flood with political protesters. Some are calling out the scene for exploiting the black lives matter movement. Jenner quickly ditches her high fashion shoot to join the masses. The model then appears to bring an end to the protests just by sharing a Pepsi with a police officer. Pepsi says the ad is meant to be a short film about letting go and following your passions, an attempt to appeal to a younger demographic but many are noting the similarity between the image of Jenner and the officer to this widely circulated photo of black lives matter aisha Evans when she approached police at a demonstration in Baton Rouge. Twitter erupted overnight with tweets like, I’ve been studying commercials for 30 years. Kendall’s Pepsi add is legitimately the worst one I’ve ever seen. And how nice of Kendall Jenner to stop in the middle of her photo shoot to end social injustices by giving that cop a Pepsi. Mlk who? Rosa who? Pepsi is defending the ad saying it reflects people from different walks of life coming together in a spirit of harmony. One tweet about the commercial that’s getting thousands of likes and retweets is one that theorizes this Pepsi ad is so bad it must be an ad for coke. Ouch. But that’s just one theory. Let’s talk a little bit more about this and…

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