It’s difficult to come up with just one word — or “palabra” — for this latest ESPN-on-ESPN beef: Immature? Reckless? Predictable? Brilliant?
Jonathan Coachman set off this week’s installment of Bristol fireworks on Monday when he flatly blamed Jorge Sedano, in a Twitter post showing a screenshot from Sedano’s ESPN broadcast, of “jacking” a segment from his show. Coachman and “SportsCenter” co-anchor Max Bretos do a segment called “One Word”; on “Nacion ESPN,” it was called “Una Palabra,” a direct translation.
Sedano replied: “You invented one word? Your pettiness translates in any language. You weren’t even first at ESPN. Maybe you should talk to @PTI about that,” referring to a fill-in-the-blank segment called “What’s the Word?” that has been running on “Pardon the Interruption” for many years.
There was some more measuring of pettiness and talk of “teammates” before Coachman lobbed: “From the guy who has had 6 partners ON the air…. oh you were talking about softball. My bad.” (Softball games on a campus of alpha personalities and ex-jocks can get a bit heated? You don’t say!)
Sedano finished up: “I ain’t the one checking receipts on what my colleagues are doing all day. Keep doin you, tho.”
If this all reads like a “work” — pro wrestling parlance for a staged feud — Coachman has some expertise in that field: Coachman worked as an announcer and executive for WWE from 1999 to 2008 before joining ESPN. Sedano, based in Miami, has been with the company since 2013. Now people are talking — and writing — about them.
Weirdly, it’s not the first time this week an ESPN-adjacent personality accused a (one-time) colleague of stealing his bit. Twitter hummed last Tuesday after Bill Simmons finger-pointed at former Grantland teammate Jonah Keri for lifting the idea for a column ranking the trade value of the top players in a sport.
“I have to very politely decline to comment. Thank…