…well, you’ll never guess the reason. It’s in paragraph four below.
PETALING JAYA: Did anyone wonder why no ethnic Chinese were featured in Malaysia Airlines’ (MAS) Chinese New Year video?
FMT asked M&C Saatchi Malaysia, the advertising agency involved in the production of the video.
“We knew all other Chinese New Year advertisements would always focus on the Chinese,” said the agency’s creative director Darren Lee.
“But we wanted to show that the Chinese are not the only ones celebrating, that other races in Malaysia also celebrate the Chinese New Year, together with their Chinese friends.”
MAS’ 1.41-minute video to celebrate the Year of the Rooster featured Malaysians of all races, except one, wishing Malaysians Happy Chinese New Year fluently in Mandarin, Cantonese and Hokkien.
Apart from showing what non-Chinese think about the festival, the video…