Making the Case for Unified Communications: Two Ways to Show Value


Unified communications requires acquiring new infrastructure, reconfiguring telephony and other systems and determining whether certain technologies will work together. The cost, time and resources needed for this type of project can easily dissuade organisations from investing in it. However, considerable value lies in the cost and productivity savings to be gained from a properly executed unified communications project – it’s up to IT to demonstrate these ends to the rest of the business. 


1. Highlight productivity cost savings


Ineffective communications can be a major drag on productivity, which, in turn, is a major drag on your budget. Poor communications robs businesses of roughly $13,000 in productivity each year, according to a recent article in Forbes. More narrowly, a Microsoft study points out that implementing a VoIP system as part of an organisation’s unified communications solution results in a productivity increase of $500 per employee per year. One company that installed integrated presence says IT staff saved about 30 minutes a day by avoiding trying to reach people by phone and instead being alerted when someone was available via the presence portion of the unified communications solution. Armed with these types of figures, IT can better demonstrate to other leaders in the business that unified communications is a worthwhile investment. 


2. Focus on simplicity


Attempt to explain a complex unified communications deployment and you might see a lot of eyes glazing over. Don’t focus on the challenging aspects of reconfiguring and integrating systems, pilot testing and introducing users to a new technology platform – emphasize how the solution targets complexity within the organisation. The Aberdeen Group found in a recent study that organisations focused on reducing complexity – or making overall operations related to communications easier – in their unified communications deployments saved as much as $3 billion. Key…

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