IV Interactive Wins Gold Medal from Horizon Interactive Awards

The redesigned website more effectively tells the story of who we are, and has already resulted in an increased number of new patients. We are so pleased with the work and are happy IV Interactive is being recognized.

IV Interactive, a full-service digital marketing agency, has been awarded a prestigious Gold Medal from Horizon Interactive Awards for its redesign of the San Diego Fertility Center’s website. The competition, now in its 15th year, recognizes excellence in interactive media production and receives thousands of entries from all over the world. The judges awarded IV Interactive with Gold in the Health/Human Services category.

One of the world’s leading fertility clinics, San Diego Fertility Center turned to IV Interactive to develop a more engaging mobile-friendly website design which highlighted the clinic’s comprehensive breadth of services. The center also wished to support the practice’s growing global audience through multi-language support.

The redesign of http://www.sdfertility.com achieved those goals and resulted in significant and measurable impact for San Diego Fertility Center. Most notably, the center experienced a 20 percent increase in new patient prospect acquisition. The redesigned site also resulted in significant improvement of visitor engagement, cutting the bounce rate by 50 percent and increasing the overall time visitors spent reading about the clinic’s services.

“It is an honor to be recognized by Horizon Interactive Awards for our work with San Diego Fertility Center,” said Dov Radzik, CEO of IV Interactive. “Achieving an increase in user engagement and patient conversion from the redesign was our primary focus. Winning the Gold Medal brings additional recognition to our team’s exceptional…

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