Inside Jack White’s Third Man Records – CBS This Morning

A Detroit-based record label is changing the way music is recorded and released. Third Man Records, founded in 2001, is the brain child of Jack White of the White Stripes who, along with his team, has built a unique music empire.

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When Third Man Records opened its new vinyl pressing plant in February, it was a landmark in the unexpected renaissance of vinyl records. The plant’s eight German-made machines are the first new presses to be built in about 35 years, reports “CBS This Morning: Saturday” co-host Anthony Mason.
 
“All new presses, new boilers, new hydraulics, new piping. Everything is brand new,” White said during a tour of the label. 

White was born in the Motor City and has Detroit-sized dreams for his record label. 

“One day, I want this place to be like what I had heard about Henry Ford wanted for Ford Motor company. Which was you pour in raw materials on this side and out the other side of the factory pop out cars,” White said.

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The musician said he is close to his goal. “The only thing we’re not doing is plating and making the sleeves.”  

White, who made his name as front man for the White Stripes, launched Third Man to re-release the group’s records on vinyl. It was a passion project. 

“And the company has always done well. We’ve always profited, which I always thought it would always be a loss,” White said. 

He set up a warehouse in Nashville in 2009 and recruited his old friend Ben Swank to run it.   

Mason asked, “Was there a plan in the beginning for Third Man Records?”

“You know, honestly, the most contentious thing between my wife at that time was, ‘You don’t even have a business plan. What are you doing?'” Swank said.

Out in front of the warehouse they opened a small record shop. It became so popular, it quickly grew into a kind of candy land for music…

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