The combination of the animated visuals and the tactile sensation of the paper greeting help the message come to life…
New Haven, CT (PRWEB)
March 28, 2017
Innovators in architecture Svigals+Partners has announced the release of the latest in an annual series of multimedia campaigns promoting the firm’s vision and culture to its community of clients, colleagues and friends. The latest campaign, entitled Together!, utilizes an original stop-motion animated short film and a thematically relevant custom fold-out paper mailer to express the firm’s core principles of collaboration, community and creativity.
Co-created by designer Randall Hoyt and architect and firm founder Barry Svigals, the mixed-media greeting is intended to communicate a message that the entire Svigals+Partners team believe to be essential for 2017, that “Our hope rests on the strength of Community.” The series of multimedia campaigns is the outgrowth of long-standing collaborations with an interdisciplinary team of believers in the firm’s mission and vision.
“Understanding community is essential in the creation of meaningful architecture,” says Svigals, “which is why we have chosen for the past several years to reach out people within our various circles, and share with them a fun, positive message based on our mission and vision.”
Recipients first encounter the message through an email containing a thematic message and a link to view the animated short online. In the film, paper cutouts depict people reaching out to one another across cityscapes and suburban and rural scenes with a red ribbon. The people—first just…