How to build your band’s brand: Upstream workshop aims to help emerging artists

Organizers of the new Upstream Music Fest + Summit are organizing an education series called “Mastering the Hustle,” for emerging artists.

Kurt Cobain was so desperate for airplay in 1988 that he knocked on the door of Seattle’s KCMU radio station (now KEXP) and handed someone a copy of Nirvana’s first single, “Love Buzz.”

Cobain listened to the station all day, expecting to hear the song, but it didn’t happen, according to Charles R. Cross’ 2002 book, “Heavier than Heaven.” As a dejected Cobain and his girlfriend drove home from Seattle to Olympia, he had her pull over at a gas station, then used a pay phone to call the station and request his own song. It worked. Lucky for us.

“If there was a Rock Star 101 course,” Cobain told Rolling Stone magazine in 1994, “I would have liked to take it. It might have helped me.”

Read the full article from usatoday.com…

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