Holly Williams to Open White’s Mercantile in Wilson, Arkansas

White’s Mercantile Owner Holly Williams

“Beautiful cotton fields, incredible food and close proximity to Memphis make this a perfect day trip destination and an ideal next location for White’s Mercantile,” Holly Williams said.

Holly Williams, critically-acclaimed singer-songwriter, retail entrepreneur and owner of White’s Mercantile, has chosen Wilson, Arkansas, for her third retail location.

Slated for an early May opening, Wilson will officially become home to the first White’s Mercantile outside of greater Nashville, which currently has stores in Nashville’s 12South neighborhood and Historic Downtown Franklin. Williams was attracted to Wilson’s small town charm and stunning scenery, and is thrilled to bring the modern-day general store to the town of Wilson.

“Beautiful cotton fields, incredible food and close proximity to Memphis make this a perfect day trip destination and an ideal next location for White’s Mercantile,” Williams said. “I am so excited to bring our modern-day general store to Wilson for a grand opening in May.”

Named after her maternal grandparents, Warren and June White, Williams personally curates every single item in the store, each carrying a special meaning for her. Williams adds to this personal touch with handwritten notes affixed to selected products describing its meaning to Williams and her family. According to Wilson Mayor Becton Bell, the deep personal connection and story conveyed through White’s Mercantile’s products makes it a perfect addition to Wilson’s town square.

“The personal stories in our town make us a unique attraction on Highway 61,” Bell said. “We believe that the addition of White’s Mercantile to our town will help share the history…

Read the full article from the Source…

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