HandStands® Promotional Products and Technology Accessories Businesses Acquired by Longtime Managers

HandStands PROMO®, a leading supplier of the advertising specialty and technology / automotive accessory markets, has been acquired by HandStands Products Holdings, LLC –led by longtime former executives of the legacy Handstands business Rodd Steuart, Jason Fogg and Chris Anderson— from Energizer Holdings, Inc. (NYSE: ENR).

Founded in 1983, and headquartered in Salt Lake City, Utah, HandStands PROMO was among the first U.S. companies to offer a retail-packaged mouse pad; and, since that time, has established itself as a thought leader in the technology and automotive accessory and advertising specialty markets. Through a powerful combination of deep end-user insights, and market-leading innovation, HandStands PROMO has enjoyed a decades-long track record of top line growth, and has become a partner of choice for retailers and advertising specialty distributors.

Rodd Steuart, who previously served as CFO and COO of the legacy Handstands business, prior to the company’s July, 2016 sale to Energizer, will serve as CEO. Steuart stated: “This is an exciting day for a great company, its customers and partners. HandStands PROMO has been an innovator and trend setter in its categories for 34 years, and is poised to build upon this legacy for decades to come. I have spent the last 9 years working with this dedicated and capable team, and am now honored to join it, once again, as we chart our future course of growth and opportunity.”

Chris Anderson, longtime former CEO of the legacy Handstands’ business, prior to the 2016 Energizer transaction, will serve as Executive Chairman of the Board. Anderson stated: “This is truly a homecoming… I was privileged to play a part in the company’s phenomenal growth story for nearly 15 years, leading up to the successful Energizer transaction in 2016. I am thrilled for…

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