FoodLogiQ Survey Finds Consumers Have Exceptionally High Expectations for Food Transparency

FoodLogiQ, the leading SaaS provider of traceability, food safety and supply chain transparency solutions, polled over 2,000 U.S. consumers to gauge their sentiment around food traceability and expectations for food companies regarding recalls and foodborne illness. Additionally, the survey posed questions around consumer preference for the identification of food sources with regard to labeling and menus. The complete survey and its findings have been published in A Food Company’s Guide to What Consumers Care About in the Age of Transparency, now available as a free download.

Key insights from the FoodLogiQ survey include:

  • Over 50% of respondents expect food companies to fully address a recall or foodborne illness within 1-2 days.
  • If a brand/restaurant that consumers like experiences a recall leading to consumer sickness, nearly 25% of respondents admitted they would never use the brand or visit the restaurant again. 35% of respondents will avoid this company for a few months and only maybe return after the issue has been fully resolved.
  • With regard to transparency in labeling, 54% of respondents want as much information as possible on the label, and nearly 40% want country of origin, allergen alerts and GMOs all identified on the label.

“Simply put, consumers are demanding more transparency and stronger traceability from the food industry,” said FoodLogiQ CEO, Dean Wiltse. “As a result, we’re seeing increased regulation and compliance standards – with the expectation being that food companies should be held accountable for any potential recall or foodborne illness – and that the consuming public are made aware of these issues as quickly as possible. It is only with strong end-to-end traceability within the supply chain that allows…

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