One hundred days into his time in office, the “Twitter President” seems to have lost some of his mojo.
Donald Trump’s tweets received less engagement in his second 50 days in office than in his first, according to an analysis by the Associated Press and media analytics nonprofit Cortico.
In the first half of his term, more than 32 per cent of the President’s tweets averaged around 60,000 combined retweets, replies, and quote tweets. In the second half, none of his tweets reached that benchmark.
Donald Trump’s most controversial tweets since becoming president
The analysts say this may be because the president is exercising some reserve in his tweeting habits. The blasts still come early in the morning, and with pointed messages for world leaders. But the messages now contain fewer of Mr Trump’s signature all-caps phrases and exclamation marks – harbinger’s of a tweet’s success in the past.
The all-caps oath, “SEE YOU IN COURT, THE SECURITY OF OUR NATION IS AT STAKE,” for example, received more than 238,000 likes. Tweets about controversial topics like Russia, or “fake news,” also sparked similar engagement.
Perhaps because of the nature of his job, however, Mr Trump’s tweets now contain fewer exclamation marks, fewer capitalised letters, and less scintillating topics.
“The US recorded its slowest economic growth in five years (2016). GDP up only 1.6%. Trade deficits hurt the economy very badly,” Mr Trump tweeted recently. The tweet was liked fewer than 10,000 times.
A Telegraph analysis found that before his election, Mr Trump capitalised one in 10 characters in his tweets. After his inauguration, that dropped to 6.8 per cent.
In the past, Mr Trump has bragged that he uses Twitter to avoid the mainstream media and speak directly to his supporters.
“Without the tweets, I wouldn’t be here,” Trump told the Financial Times. “I don’t have to go to the fake media.”
SEE YOU IN COURT, THE SECURITY OF OUR NATION IS AT STAKE!
— Donald J. Trump…