Does Your Blog Writing Serve A Purpose? by TJ Philpott

Your blog writing is a significant factor in not only attracting new visitors but also gaining reader loyalty as well! There is much talk about how many top bloggers post frequently and how important that may be but the quality of the blog content will be the ‘foundation’ of the platform itself! Looking at some of the popular blogs found online they all seem to share one common characteristic and that is that their posts all seem to serve a purpose. In some way their readers for the most part seem to derive some type of benefit from viewing any new updates! In some cases even though the updates may not be frequent, as long as the blog content delivers in some way, viewers remain satisfied which of course leads to continued loyalty.

Here are 5 simple ways in which you can present your blog content so that it always delivers some type of ‘value’ to readers keeping them satisfied and loyal.


Adopt a style of writing that gets your readers more involved in the content you post. Asking questions, making shocking statements or even being empathetic to their interests or concerns will help to further engage them. Keep in mind that your updates are really an ongoing conversation with your readers so make an effort to try and ‘relate’ to them through your blog content.


Informing or educating people on the subject you are writing about is always a good way to offer value to anybody who visits your site. This is something all the top bloggers do and why they have popular blogs because everybody enjoys learning something more about things with which they hold an interest.

Create Interest

Not every post you compose is going to be educational but you can also take ‘old’ news and present it in such a way to make it more interesting. Looking at comments left and seeing what posts are the most popular on your platform gives you a fair idea of what intrigues your readers. Use this information to help you compose blog content that your people will find…

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