Discount Programs Explained in New Access Development eBook

“The Ultimate Guide to Discount Programs” by Access Development explains how discount programs can be used to build better relationships between brands and their customer, members, and employees.

Everybody wants to keep more money in their pockets, but they also have everyday purchases they need to make. A good discount program can address both of those critical needs in a way that no other benefit or incentive can.

A new eBook from engagement and loyalty company Access Development explains how consumer brands, employers, membership groups and others can use discount programs to add value to every customer, member, and employee.

“The Ultimate Guide to Discount Programs” is available for free at http://bit.ly/discountprogramsbook.

Discount programs, or collections of special offers and coupons from assorted merchants intended for private use, have grown in popularity in recent years as consumers continue to grow more value-focused. According to research, as much as 96% of the US uses coupons, with Millennials and affluent consumers being among the most prolific users.

“Everybody wants to keep more money in their pockets, but they also have everyday purchases they need to make,” says Andrew Graft, Access Development vice president of corporate marketing. “A good discount program can address both of those critical needs in a way that no other benefit or incentive can. This eBook will show any business how to use discounts to enhance their relationships and boost revenue.”

Among the topics covered in “The Ultimate Guide to Discount Programs” are:

*How discount programs can be used by any company looking to offer more value to their customers, members, or employees

*How to evaluate…

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