The focus of Microsoft’s Build developer show this week is expected to land squarely on cloud-computing and the new applications it opens up.
For a few days this week, the legions of lanyard-wearing techies blanketing downtown Seattle at lunchtime won’t all work for Amazon.com.
Some are here to see Microsoft.
The most important technology show on Microsoft’s calendar — the Build developer expo — comes to Seattle this week, drawing an expected 5,500 technologists to the city. It’s the first time the event will be held in Microsoft’s backyard since 2012.
Microsoft has changed a lot in that span.
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The Redmond company spent much of the last decade courting Silicon Valley, an effort to get the people who develop consumer applications to bet on Windows, a tougher sell as the likes of Google, Apple and Facebook were winning the battle for consumer eyeballs on the web and in the smartphone market.
But in the last few years, Microsoft has refocused its efforts to be a builder of business technology, targeting in particular the fast-growing realm of cloud computing.
The concentration of cloud-computing expertise has been a driver of the Seattle-area’s recent high-technology industry growth, with startups and giants like Google and Facebook setting up shop or expanding here to take advantage of the talent in the field.
“Seattle has grown a much fuller (technology) community in the last five, 10 years,” said Alex Miller, who works with developers at online programming community Stack Overflow. “Previously Seattle may have been a little more corporate — Boeing, Microsoft, Amazon. Now you’ve got a lot more variety in terms of the work that’s being done.”
Microsoft is expected to announce new features and planned capabilities for a range of products at its Build show, which runs Wednesday through Friday at the Washington State Convention…