A retail display is a fixture that is used for displaying products in a well-organized, yet creative manner. Custom retail displays are a step ahead of the standard retail displays and are manufactured according to the needs of your business. With the retail sector growing more competitive with every passing year, it has become imperative for sellers to use eye-catching tactics that translate into a tangible purchase decision.
These displays can take your marketing campaign to a whole new level. However, the best displays are ones that are subtle, and allow the product to talk.
Functions of retail displays
Displays are more than just a vehicle for you to present your product to your customer. They can serve several other purposes such as:
Creating a customer-friendly floor layout
Segregating your products and demarcating different areas for them
Increasing footfall by enhancing the appeal of your retail space
Acting as a salesperson by carrying product literature and other good-to-know details about your brand or product
Types of custom retail displays
The types of displays are only limited to one’s imagination. However, these displays can be divided into a few broad categories. Here are some of the types of displays commonly used in the retail sector:
Merchandise and accessory displays: These are used for displaying apparel, footwear, accessories, and other merchandise. They can be manufactured using different materials such as acrylic, glass, plastics, wood, and even metal.
Grocery displays: This category would comprise fruit and vegetable baskets, bread racks, bakery cases, and modular free-standing displays. They help your perishable food items grab the attention of consumers almost instantly and facilitate rapid sales.
Stationery displays: From CDs and books to writing instruments to files and folders, this particular class of displays can be used for adding a touch of elegance to any stationery store. There are several different materials used in the…