Creativity in Business Can Take your Business to the Next Level

Creativity is something that is respected by all. One needs to be creative in their work to move ahead of the competition at the workplace. Further, many studies show that, creativity in business is necessary for that business to flourish and grow.

Further, a recent study by Adobe on creativity revealed that eight out of ten people believe that creativity is important for economic growth and for the wellbeing of society. However, only one out of four believe that they are living up to their full creative potential.

The study also found that employees put aside creativity because of the pressure to be productive.

But, do creativity and productivity have to be mutually exclusive? Are they not two side of the same coin? Often times, the one who got ahead of the race for promotion is the one who came up with an ingenious idea to capture the boss’ attention. Being a staid productive…

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