Creative Group Appoints Jerry Murphy as Vice President, Customer Experience

Creative Group Inc., a performance improvement company, today announced that Jerry J. Murphy has joined the company as Vice President, Customer Experience, effective immediately.

“Jerry Murphy’s operational expertise and leadership capabilities will further Creative Group’s ability to create business changing experiences for our clients,” said Creative Group President, Janet Traphagen.

Murphy will lead the Customer Experience team in the creation and execution of more than 600 programs on an annual basis. “I’m excited to be working with an outstanding, seasoned team of meeting planning professionals who are adept at creating unique experiences that help participants reach their full potential and thrive,” Murphy said. Creative Group offers meeting and event services, as well as incentive solutions, designed to align the behaviors of employees, sales forces and customers with desired results.

About Jerry Murphy

Murphy has over 25 years of experience in account management, business development and experience design within the corporate and association convention management and hospitality industries. He has overseen all aspects of business operations, from strategic sourcing to meeting management to organizational configuration, all with the goal of creating outstanding programs and experiences while delivering exceptional customer service. He has held senior leadership positions with Experient, Sheraton Hotels and several independent hotels in both sales and operational roles. Most recently Murphy worked as Vice President, Operations at Maritz Travel. He has been active in Meeting Professionals International and The Global Business Travel Association in addition to serving on numerous advisory boards.

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