BudURL Reimagines Enterprise Link Management to Capture More Data, Opportunities and Revenue

BudURL

Links are the overlooked fabric of digital life that tie together the ever-expanding marketing footprint of modern companies. With BudURL, companies can be sure that their links are always live, relevant and secure.

BudURL, the link management platform that enables forward-thinking brands to know exactly what clicks, today announced the launch of its reimagined user experience. Global brands using BudURL to modernize their digital campaigns include Airbnb, Coca-Cola, Comcast, Patagonia and many others. The company will unveil the fresh look and feel of its enterprise-grade service offerings at the Collision Conference in New Orleans, on May 3rd at Booth #B-127.

The redesign of BudURL further expands the company’s position as the most advanced way an enterprise can manage, monitor and measure its digital footprint — from links pointing to web, social and mobile content all the way to physical assets connected to the Internet of Things (IoT) such as smart packaging or beacons.

The new version, available to all customers this quarter, will make it even easier to create links for an always-on world and to understand the true engagement and impact of a brand’s assets. Among its key new features is the URL builder, which makes it a snap to automatically add correct and consistent tracking parameters to links and manage them from a dashboard, amplifying the value of analytics platforms such as Google Analytics, Adobe SiteCatalyst and Coremetrics.

“Links are the overlooked fabric of digital life that tie together the ever-expanding marketing footprint of modern companies. With BudURL, companies can be sure that their links are always live, relevant and secure,” said Andy Meadows, founder and CEO…

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