Attention Spans Dwindling, Processing Power Increasing. Are We Becoming More Like Our Primal Ancestors? – Huffington Post

“[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978)

Think about that for a moment.

Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted with ever-growing, ever-changing sources of information while, in direct correlation, our attention spans have been shrinking.

True…and while I will posit no “alternate truths,” I will share some thinking that, in my opinion, has important implications for marketers–including politicians–and maybe for all of us as we ponder some of the issues.

Let’s be clear: it’s a little embarrassing to think that a goldfish has a longer attention span than most of us do. It would seem, in fact, that while our human attention span, in a continuous downward slope, has…

Read the full article from usatoday.com…

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