“[What information consumes is] the attention of its recipients. Hence a wealth of information creates a poverty of attention.” -Herbert Simon, Nobel winner, Economics (1978)
Think about that for a moment.
Since the advent of movable type heralded the evolution of readily accessible information, our senses have been assaulted with ever-growing, ever-changing sources of information while, in direct correlation, our attention spans have been shrinking.
True…and while I will posit no “alternate truths,” I will share some thinking that, in my opinion, has important implications for marketers–including politicians–and maybe for all of us as we ponder some of the issues.
Let’s be clear: it’s a little embarrassing to think that a goldfish has a longer attention span than most of us do. It would seem, in fact, that while our human attention span, in a continuous downward slope, has…