Advertising, a myth or reality

In today’s society, one must consider, is there any advantage of advertising In many cases, it is an annoying hindrance in our daily lives. It gets on our nerves, hides the truth, and adds to the cost of the product. Advertising is designed for one purpose – to sell. To achieve this goal, advertisers are willing to stretch and distort the truth, just to convince people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that it has been tested and found superior. In reality, the product is not likely to be better than any other product. The tests themselves are conducted by the promoting company and are conducted to ensure at least something is superior about the product, even if it is only the color of there packing!

Advertising is a method by which a product can reach to a wider audience or propaganda can be spread to a large TV viewing audience. But, the advertisers are simply abusing the medium. They just thrust us with advertisements and commercials which get on peoples nerves. These advertisers should visit my living room once at least during a cricket match, which is interrupted continuously by advertisements. They should listen to the kind of feedback they receive for their ads. Spreading the word or trying to popularize your product is one thing and trying to abuse the medium is another.  Also some of the advertisements have no connection to the product. For example, the Micromax mobile phone ad that is aired at least a dozen times during an IPL match makes no sense at all. The guy has a irritating laugh and plays around with his cell phone in a kitchen! I really dont see the connection. The problem is that these advertisers use famous people to increase the reach of their product. My point is that by using famous faces they still make poor ads that have nothing to do with their product.

Advertising is for the people to know that a product exists. To buy the product is the prerogative of the…

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