Did you know that we’re living in one of the best times ever to start a business? From a marketing standpoint, it’s cheaper than ever before for you to get the word out about your company. Even with a small budget, you can do a lot of great marketing to raise awareness and create buzz for your products and services.
Sure, it will take some creativity and some time to market your brand effectively on a small budget, but it can certainly be done. You just need to have a nose for sniffing out the best low-cost marketing opportunities. Or better yet, just keep reading this article because you’re about to discover a number of great ways to promote your brand on a small budget.
1. Get social-Social networking is a powerful tool that businesses can leverage to connect with customers, build relationships, increase brand awareness, and so much more. Between Facebook, Twitter, Google+, YouTube, Pinterest, Instagram, blogs, and a host of other channels, there are plenty of opportunities for you to use social media to build your brand. The best part? It doesn’t cost a cent! It will take time and daily management to build up your presence, but you don’t have to actually spend any money.
2. Optimize your website for search engine traffic-Most customers turn to Google or another search engine whenever they’re looking for products and services they need. The websites turn up at the top of the search results are the ones that tend to earn the business of the customers. By optimizing your website for the search engines, you can increase your visibility to customers who are searching for the products and services you need. An experienced SEO (search engine optimization) agency can help you with this, or you can search online and at least learn some of the basics about tweaking your website to make it more search engine friendly.
3. Look for cross promotional opportunities with other companies-There’s a great story about a gym and a local restaurant that came…