5 Brands Creating Streetwear for Women

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CreditPhoto: Jacob Hagg. Portrait: Courtesy of the designer.

Designer: Jacob Hagg
Based in: Los Angeles

The brothers Jacob and Axel Hagg moved to Los Angeles from New York in 2012 — and a year later, they launched their brand, Brashy Studios. “There was and is a creative opportunity in creating a new women’s streetwear line not present in the men’s market,” says Jacob, who first moved from Stockholm to New York to intern for a creative agency before decamping to the West Coast. The brothers draw inspiration from the deep corners of the internet — as well as from people they find on Instagram, like the musical artist Tommy Genesis, an underground female rapper known for her rebellious attitude and lyrics. Though Brashy is geared toward female customers, some pieces in the collection — such as oversize hoodies, boxy jackets and roomy trousers — are intentionally gender-fluid. “For us, streetwear should incorporate something of an anti-establishment ethos; establishment can of course be freely interpreted,” Jacob says. The brand’s spring/summer 2017 collection — which is available now at Colette in Paris and on the Brashy Studios website — consists of a fluorescent-pink vinyl jacket and pants, a tearaway tracksuit and pieces emblazoned with the word “GIRLS.”


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CreditPhoto: Mayan Toledano. Portrait: Elvin Tavarez.

Designer: Erin Magee
Based in: New York

Erin Magee, the designer of MadeMe, is no stranger to the world of streetwear: She also serves as the director of development and special projects for Supreme. And before starting there full time in 2005, she worked on the Umbro by Kim Jones Collection and the Umbro x Supreme collaboration a year later. “After working in men’s wear for many years, I wanted to provide something for girls like me,” Magee says. “It was a little bit of a reaction to my day job.” Magee launched the brand in 2007; her…

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